vendredi 9 février 2018

Robert Jain: The Do's And Don'ts Of Crowdfunding

By Jason McDonald


The definition if crowdfunding is the practice that allows money to be raised due to a collective effort. Numerous individuals will be able to back projects that they see as interesting or worthwhile. Robert Jain will agree, though, that crowdfunding isn't without its challenges. It can be difficult to raise money, or even create interest in the first place. By following these do's and don'ts, crowdfunding won't be nearly as challenging as it would have been.

DO have a solid idea in mind. Before you even begin raising money, you have to establish what you're raising money for. Are you trying to create a new invention that will benefit the lives of others? Is your goal to develop a video game that others can support early on? These are just a few examples, but an idea is imperative to the crowdfunding process. Names like Bob Jain would be hard-pressed to disagree.

DON'T simply speak about your project. You must be able to offer visuals so that the general public has a better understanding of what you're working toward. For example, if you're developing a game, show the progress. Offer rough sketches or even demo shots so that people have a general understanding of what the final product will look like. The more visual evidence you provide, the better your crowdfunding efforts will become.

DO promote your project as much as you can. There are many channels that you can use to promote your project. Among these are the various social media networks where millions of users gather. You'd be surprised by how much attention you can get on Facebook, Twitter and other such networks. By utilizing these platforms for promotional purposes, you can draw more attention to your crowdfunding efforts.

DON'T forget to exercise patience. One of the most notable characteristics of any crowdfunding effort is that it takes time to build interest. What this means is that if you expect to hit your goal overnight, you'll be disappointed. Instead, allow the project to run its course, obtaining funds and support in the process. By being patient, provided your idea is interesting enough to support, your crowdfunding efforts will be nothing short of remarkable.




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