samedi 30 avril 2016

How To Fund Raise Effectively

By Christine Harris


There are many different ways of raising funds for your organizations. The best way of doing this is by setting a goal and working towards this. Obviously, there are those people who have large companies and folk who just want to fund raise in order to support themselves as well, so you have to look at your options.

Smaller organizations need to take a different approach. It is important to make plans and set goals. You have to know what you are going to do. This may come in the form of using an online website which is already set up. Sometimes this is easier because they do the marketing for you. However, you can make more money with offline marketing in some cases.

This will depend on the size of your organization. You may decide to use an online website and stick with that. This can suit someone who is smaller in size. For bigger companies, they would be better off with a website, social media marketing and offline campaigns as well. They would also have more employees.

Also remember that when you are designing the website, you need to make this fairly simple. People don't want to click from one area to the next. It should be easy enough to navigate. If they can't find their way around they are going to click out and go somewhere else. When they do donate, send them a word of appreciation, and possibly send them a newsletter so they are up to date with what is going on.

If you start a website, you have to keep a couple of things in mind. Remember that people should be able to donate here, so it should be easy enough for them to do this. They should be able to navigate around the website without much of a problem. It is here, where they want to know more about you and what you do, so you have to make them aware of this.

Online marketing is just as important as your offline campaign. You will find that this comes into play with social media marketing as well as your website. This especially applies to the bigger organizations. This is why you have to have someone who knows about this aspect of web design on your team. Your website should be well designed, and this goes without saying.

It is a good idea to have a different people working for the organization with a number of different skills. This may include marketing, web design, management, promotion and basic organization. Everyone has a part to play in the organization which will help it move forward.

You can also send out emails and newsletters. This would especially apply to those folk who have sent you donations in the past. It is something to think about because people want to know that they are appreciated for money that they have sent. On the other hand, you can also advertise physical work that folk might like to get involved in. This is another option and something that some people prefer.




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